Car Porn
Richard Jeni once defined human pornography as "things that never happen to you." I define automobile pornography, or "car porn" to the layperson, as "things you'll never do with your own car."
Advertising is rife with car porn, be it a Hummer 3 in rough sandy terrain, a Bonneville in the Salt Flats, a BMW on a speedway, an Xterra parked on the side of a mountain bike trail, or a Lexus driving down a deserted, winding, wooded, scenic road. In many cases, these are incidents of lifestyle advertising -- a capitalist/consumerist take on identity politics.
How about a Hummer ad featuring the driver with a goofy grin in his or her face holding a 1040-A featuring the windfall from the tax loophole his or her household received just from purchasing the unnecessary behemoth? A Hummer ad featuring onlookers giving the driver the finger? An Escalade ad with the driver fueling the car and gazing at the meter with a sickened look on his or her face? A Cadillac with nothing visible in the cabin but big poofy hair and hats? Any brand of truck in Texas or Florida being used for nothing more than transportation?
Once in a while, someone comes from left field and offers some great viral advertising. The Counterfeit Mini campaign is the most recent example.
Advertising is rife with car porn, be it a Hummer 3 in rough sandy terrain, a Bonneville in the Salt Flats, a BMW on a speedway, an Xterra parked on the side of a mountain bike trail, or a Lexus driving down a deserted, winding, wooded, scenic road. In many cases, these are incidents of lifestyle advertising -- a capitalist/consumerist take on identity politics.
How about a Hummer ad featuring the driver with a goofy grin in his or her face holding a 1040-A featuring the windfall from the tax loophole his or her household received just from purchasing the unnecessary behemoth? A Hummer ad featuring onlookers giving the driver the finger? An Escalade ad with the driver fueling the car and gazing at the meter with a sickened look on his or her face? A Cadillac with nothing visible in the cabin but big poofy hair and hats? Any brand of truck in Texas or Florida being used for nothing more than transportation?
Once in a while, someone comes from left field and offers some great viral advertising. The Counterfeit Mini campaign is the most recent example.
Posted by GiromiDe @ 7:45 PM
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1 Comments:
You stink, hippie! 8 miles to the gallon and 3 tons curb weight is perfectly valid for driving around town and getting groceries.
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