<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d12853063\x26blogName\x3dSome+Blog+I+Wrote\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLUE\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://giromide.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://giromide.blogspot.com/\x26vt\x3d3011129189519038378', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Some Blog I Wrote

stuff i think about and then type on a keyboard

Wednesday, May 18, 2005


Car Porn

Richard Jeni once defined human pornography as "things that never happen to you." I define automobile pornography, or "car porn" to the layperson, as "things you'll never do with your own car."

Advertising is rife with car porn, be it a Hummer 3 in rough sandy terrain, a Bonneville in the Salt Flats, a BMW on a speedway, an Xterra parked on the side of a mountain bike trail, or a Lexus driving down a deserted, winding, wooded, scenic road. In many cases, these are incidents of lifestyle advertising -- a capitalist/consumerist take on identity politics.

How about a Hummer ad featuring the driver with a goofy grin in his or her face holding a 1040-A featuring the windfall from the tax loophole his or her household received just from purchasing the unnecessary behemoth? A Hummer ad featuring onlookers giving the driver the finger? An Escalade ad with the driver fueling the car and gazing at the meter with a sickened look on his or her face? A Cadillac with nothing visible in the cabin but big poofy hair and hats? Any brand of truck in Texas or Florida being used for nothing more than transportation?

Once in a while, someone comes from left field and offers some great viral advertising. The Counterfeit Mini campaign is the most recent example.


Posted by GiromiDe @ 7:45 PM
[Bookmark this on del.icio.us]
[ popup]

2 Comments:

At Wed May 18, 11:18:00 PM CDT, Anonymous Truckie McGashog wrote...

You stink, hippie! 8 miles to the gallon and 3 tons curb weight is perfectly valid for driving around town and getting groceries.

  [Permalink] [ popup]
At Thu May 19, 09:52:00 AM CDT, Blogger l-dub wrote...

...says the guy who drives an AVALANCHE.

  [Permalink] [ popup]

Post a Comment

<< Home